Tricks of the Trade: Tips to Never Missing Business Opportunities

Remember the days when business cards, flyers and a listing in the Yellow Pages were enough to secure new business? Well, they’re not anymore.

As an established tradesman, you will probably win work through word-of-mouth referrals. Whether you’re a plumber, electrician or HVAC specialist, happy customers are the backbone of your business. But, the initial challenge is complicated, and requires finding and securing business in the first place.

With competition on an uprise, it’s more important than ever to ensure every new call converts to new business. In fact, a study shows that 72% of tradesmen in the UK worry about missing calls and losing business.

Make space, because here are imperative handyman tricks and tips that need to be in your toolbox. Never miss a call and opportunity again.

1 A User Friendly Website

Bricks and mortar no more; your new shop is an online one, i.e. your website.

A website is the best tool you can offer your clients, so make sure it is built with conversion in mind. Just like your trade tools, you don’t just settle for any old drill, you go for the drill. The same principle applies for your website.

Make sure you provide valuable content about your services and how they serve the needs of your clients. Offer ample opportunities for capturing client details, e.g. contact forms, mailto and telephone links. Make the barriers of communication as small as possible.

2 Local Landline Number, Get One!

A landline. That seems damn near impossible since your job requires you to be on site.

But, did you know that without a landline, you’re losing up to 50% more business? While hiring and spending money on premises may seem out of the question right now, there are some smart ways around it.

Consider using a call forwarding and handling service provider that can help you control your call services using VoIP. These providers can help you appeal to different clients in your area without having to pay for a fixed phone line.

3 Plan For When You Can’t Take a Call

In trades, you are caught in a twisted tango dance you just cannot get out of. You are expected to give attentive service to your current client while being available for incoming calls.

A missed call is a lost opportunity, so plan for the moments when answering your phone is not an option. Many service providers offer call forwarding services e.g. call hunting.

Do you have a partner or employees? Consider call hunting which allows you to set the order of phones that are dialled. For example, your mobile phone rings first and, if that’s not answered, it will divert to another device.

The objective? Securing those phone calls and new business with the greatest of ease.

4 Hiring a Virtual Receptionist

But, what if you are knee deep in work and site visits? Consider hiring a virtual receptionist - yes, they do exist!

This is someone who answers your calls, sets appointments, sends invoices and schedules meetings. They can handle the entire secretarial suite of your business, thanks to online communication tools.

Not only is this a cost effective and professional method of employment, it helps you secure business opportunities with confidence.

There are a number of websites where you can find a virtual receptionist including eReceptionist, Virtual Receptionist and CSnotepad.

Ready to never miss a call again? At Virtel UK we offer a plethora of call forwarding and handling services to suit the needs of businesses big and small. Get in touch today and  find out how we can help you grow.